Latest Research in Digital Marketing Analytics

Top Research Topics in Digital Marketing Analytics

• Digital Marketing and Social Media — 112 papers
• Diverse Aspects of Tourism Research — 77 papers
• Consumer Behavior in Brand Consumption and Identification — 54 papers
• AI in Service Interactions — 52 papers
• Customer Service Quality and Loyalty — 41 papers
• Consumer Retail Behavior Studies — 41 papers
• Technology Adoption and User Behaviour — 32 papers
• Virtual Reality Applications and Impacts — 17 papers
• Halal products and consumer behavior — 11 papers
• Sharing Economy and Platforms — 11 papers

Highest-Cited Papers

1. One app for everything: a multidisciplinary review of super apps (1 citations)
2. Complementary or substitute? The impact of face-to-face and technology-mediated interaction cues on B2B visitors’ purchase intentions at trade shows
3. From Fried Chicken to Cultural Symbol
4. From Fried Chicken to Cultural Symbol
5. CONSUMER TRUST DURING BRAND CRISES: INFLUENCER VS. BRAND SPOKESPERSON
6. From Belonging to Booking: The Authenticity Commodification Cycle in Platform-Based Tourism—The Case of Airbnb (2007–2026)
7. Metaverse innovation pathways: a topic modelling and patent analysis
8. Mapping the creative industries: case studies from Scotland and Wales
9. A Trust and User Preference Model for Marketing Information Dissemination
10. Virtual influencer marketing: A meta-analytic review
11. Patriotic Corporate Social Responsibility Under Geopolitical Sovereignty Threats: Evidence From Ukrainian Fashion Brands During Wartime
12. When Virtual Influencers Cross Relational Boundaries: Expectancy Violation, Mind Perception, and Consumer Responses
13. Rethinking Medical Tourism: A Theoretical Integration of Sharing Economy Mechanisms and Patient Needs
14. What should be our focus? Investigating restaurant reviews using zero-shot and text analytics-based important performance analysis
15. EMERGING FACTORS AFFECTING MARKETING: CONTEMPORARY TRENDS AND CHALLENGES
16. Research on Online Knowledge Payment Behavior Based on the “Face”: A Perspective of Social Currency
17. Digital mediation of matrimonial norms: assessing social media use, peer influence, and partner preferences among youth
18. “Manager feedback as a bittersweet symphony”: exploring the impact of manager feedback on the relationship between social media use, salesperson creativity, and job satisfaction
19. Evaluation of Tomato Marketing Service Quality through the Integration of SERVQUAL and the PDCA Cycle for Implementing Continuous Improvement Indicators: A Case Study of the Jitomates Cooperative in La Estancia, Chilcuautla, Hidalgo
20. Clientelism Without Party Machines: The Use of Claim-Making Groups as Organizational Substitutes

Sub-Regions

• Diverse Aspects of Tourism Research — 333 papers
• AI in Service Interactions — 291 papers
• Consumer Retail Behavior Studies — 265 papers
• Customer Service Quality and Loyalty — 122 papers
• Digital Marketing and Social Media — 71 papers
• Consumer Behavior in Brand Consumption and Identification — 61 papers