Latest Research in Consumer Retail Behavior Studies

Top Research Topics in Consumer Retail Behavior Studies

• Digital Marketing and Social Media — 34 papers
• Customer Service Quality and Loyalty — 26 papers
• Consumer Behavior in Brand Consumption and Identification — 23 papers
• Consumer Retail Behavior Studies — 23 papers
• Diverse Aspects of Tourism Research — 20 papers
• Technology Adoption and User Behaviour — 11 papers
• Service and Product Innovation — 6 papers
• Sharing Economy and Platforms — 5 papers
• AI in Service Interactions — 5 papers
• Consumer Behavior and Marketing Influence — 4 papers

Highest-Cited Papers

1. Complementary or substitute? The impact of face-to-face and technology-mediated interaction cues on B2B visitors’ purchase intentions at trade shows
2. Evaluation of Tomato Marketing Service Quality through the Integration of SERVQUAL and the PDCA Cycle for Implementing Continuous Improvement Indicators: A Case Study of the Jitomates Cooperative in La Estancia, Chilcuautla, Hidalgo
3. From Fried Chicken to Cultural Symbol
4. From Fried Chicken to Cultural Symbol
5. From Belonging to Booking: The Authenticity Commodification Cycle in Platform-Based Tourism—The Case of Airbnb (2007–2026)
6. What should be our focus? Investigating restaurant reviews using zero-shot and text analytics-based important performance analysis
7. Evaluation of Tomato Marketing Service Quality through the Integration of SERVQUAL and the PDCA Cycle for Implementing Continuous Improvement Indicators: A Case Study of the Jitomates Cooperative in La Estancia, Chilcuautla, Hidalgo
8. Examining the Influence of Advertising on Consumer Attitudes and Buying Behaviour Towards Restaurants Among Rural Consumers: A Study in Yawal–Raver Tahsil
9. Digital nomad destination choices via Airbnb reviews
10. The impact of sport events on the brand image of the country – focusing on mega-events: Signaling nation brand value through sport events in a comparative analysis of Hungarian and international cases
11. How Platform Personalization and Goal Framing Shape Incidental Brand Memory: Serendipity and Effort as Encoding Pathways Under Low Attention
12. The Influence of Customer Experience, Local Wisdom, on Customer Loyalty Clothing Market Mediated bt Customer Relationship Management
13. The Influence of Customer Experience, Local Wisdom, on Customer Loyalty Clothing Market Mediated bt Customer Relationship Management
14. SISTEMA INTELIGENTE DE GESTION DE TRANSPORTE (SIGT)
15. The effect of assertive advertising on souvenir purchases
16. The Classness of Ethical Consumption in Context: How Social Class Structures Buycotting in Japan and Switzerland
17. How is time spent on TikTok related to electronic word of mouth? A PESO model approach
18. Reveal or conceal? The word-of-mouth masking effect following co-creation failures
19. SISTEMA INTELIGENTE DE GESTION DE TRANSPORTE (SIGT)
20. Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation