Latest Research in Consumer Behavior in Brand Consumption and Identification
61 research papers · 2026 median publication year
Top Research Topics in Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media — 22 papers
- Consumer Behavior in Brand Consumption and Identification — 9 papers
- AI in Service Interactions — 5 papers
- Technology Adoption and User Behaviour — 4 papers
- Customer Service Quality and Loyalty — 2 papers
- Consumer Retail Behavior Studies — 2 papers
- Customer churn and segmentation — 2 papers
- General Economics — 2 papers
- Advanced Technologies in Various Fields — 1 papers
- Media Influence and Health — 1 papers
Highest-Cited Papers
- A Trust and User Preference Model for Marketing Information Dissemination
- Effects of sport celebrity personality on brand image, brand identity and trust in social media: the moderating role of athlete–brand congruence
- SEO and Google Ads for a Technical B2B Site - How to Run Both (archived 2026-07-27)
- Understanding senior citizens' engagement with adaptive clothing brands: a social media marketing perspective
- How relationship selling relates to gift-giving in livestream commerce: the moderating roles of self-congruence and gratitude
- Rethinking Consumer Behavior Through Phygital Episodes
- “The market is about relying on each other”: The temporality of solidarity at the Fatih Çarşamba street market in Istanbul
- Decoding E-commerce repurchase signals: a mixed-method analysis of large-scale online review data
- From Political Filter Bubbls to Fashion Consumption: Revisiting the Impact of Filter Bubble Perception on Brand Loyalty in Algorithm-Driven Fashion Platforms
- Cumulative Online Reputation and Automobile Sales: Evidence from the Chinese Market
- How a Digital Marketing Agency Increases Online Visibility
- Commoditising Intelligence: Chinese Open-Weight Models and the Valuation Logic of the American AI Boom
- DETERMINANTS OF PERSONAL BRANDING EFFECTIVENESS ON TIKTOK: EVIDENCE FROM THE INTERNATIONAL SCHOOL, THAI NGUYEN UNIVERSITY
- How a Digital Marketing Agency Increases Online Visibility
- Linking Firm-Generated Social Media Content to Sales and Returns
- Influence of Artificial Intelligence Applications on Customer Experience in E-Commerce: Zambia Perspective
- From escalation to dissipation: the temporal dynamics of brand hate following service failure and recovery
- Long tail patterns in online reviews for search and experienced goods: Evidence from Amazon
- The Digital Brand Experience Framework: Touchpoint Consistency as a Measurable Driver of Conversion in Cold-Traffic Acquisition Funnels
- From live streamer quality to impulse buying through cognitive emotional process: a character appraisal–emotion model