Latest Research in AI in Service Interactions

Top Research Topics in AI in Service Interactions

• AI in Service Interactions — 38 papers
• Digital Marketing and Social Media — 21 papers
• Consumer Behavior in Brand Consumption and Identification — 16 papers
• Virtual Reality Applications and Impacts — 13 papers
• Media Influence and Health — 8 papers
• Diverse Aspects of Tourism Research — 8 papers
• Theoretical Economics — 7 papers
• Public Relations and Crisis Communication — 5 papers
• Mobile and Web Applications — 5 papers
• Technology Adoption and User Behaviour — 5 papers

Highest-Cited Papers

1. One app for everything: a multidisciplinary review of super apps (1 citations)
2. Virtual influencer marketing: A meta-analytic review
3. Patriotic Corporate Social Responsibility Under Geopolitical Sovereignty Threats: Evidence From Ukrainian Fashion Brands During Wartime
4. When Virtual Influencers Cross Relational Boundaries: Expectancy Violation, Mind Perception, and Consumer Responses
5. Reputational Deterrence and the Scope of Entry
6. Beyond Single-Episode Optimization: Sliding-Window Aware Generative Auto-Bidding for Long-Term Advertising Effectiveness
7. Windows App Outsourcing and Contract Development: What to Sort Out Before You Ask (archived 2026-07-27)
8. Windows App Outsourcing and Contract Development: What to Sort Out Before You Ask (archived 2026-07-27)
9. Societal Learning Can Countries Truly Learn from Their Mistakes
10. The Journey Is Not the Script: Reconciling Structured and Naturalistic Probe Design in Multi-Turn Brand Recommendation Audits
11. “Tell people if a video has an ad or not:” sixth graders’ views on improving YouTube following an advertising literacy program
12. Investigating Long-Run Crashes of an Industrial Camera App - The Handle Leak (Part 1) (archived 2026-07-27)
13. System Tray Icons and Toast Notifications in Windows Apps — NotifyIcon Pitfalls and Choosing the Right AppNotification API (archived 2026-07-27)
14. Influence Analysis of High-Follower Social Media Influencers
15. Introduction to Windows User Profiles - AppData and NTUSER.DAT (archived 2026-07-27)
16. Extending the Life of and Migrating VB6 / Access Business Apps — A Decision Table for Keep, Wrap, or Replace (archived 2026-07-27)
17. Windows App UX Design - Priorities by Usage Environment (archived 2026-07-27)
18. Investigating Long-Run Crashes of an Industrial Camera App - The Handle Leak (Part 1) (archived 2026-07-27)
19. Windows App UX Design - Priorities by Usage Environment (archived 2026-07-27)
20. <p>Adaptive Attention-Based Marketing: A Review of Emotion- and Context-Aware Approaches for Mobile App Engagement Optimization</p>