Latest Research in Digital Marketing and Social Media

Top Research Topics in Digital Marketing and Social Media

• Digital Marketing and Social Media — 16 papers
• Consumer Behavior in Brand Consumption and Identification — 5 papers
• Consumer Market Behavior and Pricing — 4 papers
• Digital Transformation in Industry — 4 papers
• Machine Learning — 3 papers
• AI in Service Interactions — 3 papers
• Supply Chain and Inventory Management — 3 papers
• Social Capital and Networks — 2 papers
• Employer Branding and e-HRM — 2 papers
• Computer Science and Game Theory — 2 papers

Highest-Cited Papers

1. CONSUMER TRUST DURING BRAND CRISES: INFLUENCER VS. BRAND SPOKESPERSON
2. The Invisible Strength Framework (ISF) A Conceptual Framework for Understanding Strong Societies
3. Doubly Adaptive Cascading Bandits with User Abandonment
4. SEO and Google Ads for a Technical B2B Site - How to Run Both (archived 2026-07-27)
5. How to make pricing strategy for the influencer’s self-operated products considering the content switching level?
6. Running Google Ads on a Small Budget for BtoB — How to Design and Run a Weekly Routine That Delivers Results on a Few Tens of Thousands of Yen a Month (archived 2026-07-27)
7. How real-time interaction drives purchase intention: the mediating pathway through perceived trust in live streaming
8. The perception of authenticity in brands’ digital employer branding posts: A comparative discourse analysis of authenticity indicators
9. Disentangling Mixed Effects of Sponsorship Disclosure in Influencer Marketing: The Parasocial Relationship Mechanism Contingent on Brand and Influencer Characteristics
10. Commoditising Intelligence: Chinese Open-Weight Models and the Valuation Logic of the American AI Boom
11. Dark Patterns and Consumer Manipulation in Indian E-Commerce Platforms: A Behavioral Economics Perspective
12. DETERMINANTS OF PERSONAL BRANDING EFFECTIVENESS ON TIKTOK: EVIDENCE FROM THE INTERNATIONAL SCHOOL, THAI NGUYEN UNIVERSITY
13. Simpson's Paradox in Behavioral Curves: How Aggregation Distorts Parametric Models of User Dynamics
14. The birth of the astronomical price: An ethnographic study of value and price in the Beijing art market
15. Social media advertising exposure and social media fatigue: The buffering role of advertising literacy
16. The Digital Awakening: An Exhaustive Story of the Indian Gamer, Regional Ecosystems, and the Future of Interactive Media
17. Writing down my nickname: the role of name reminders in shaping consumer behavioral intentions
18. The asymmetric effect of anchors’ perceived facial attractiveness on monetary and non-monetary performance in live-streaming E-commerce
19. “Thank you for your suggestion”: investigating the relationship between video game influencers’ credibility and gamers’ microtransaction intentions
20. Performative or principled? The role of brand credibility and congruity in activism marketing effectiveness