Latest Research in Digital Marketing and Social Media
722 research papers · 0.0 average citations · 2026 median publication year
Top Research Topics in Digital Marketing and Social Media
- Digital Marketing and Social Media — 107 papers
- AI in Service Interactions — 81 papers
- Consumer Behavior in Brand Consumption and Identification — 59 papers
- Consumer Retail Behavior Studies — 42 papers
- Technology Adoption and User Behaviour — 28 papers
- Diverse Aspects of Tourism Research — 26 papers
- Customer Service Quality and Loyalty — 21 papers
- Big Data and Business Intelligence — 13 papers
- Virtual Reality Applications and Impacts — 13 papers
- Consumer Market Behavior and Pricing — 11 papers
Highest-Cited Papers
- Event and Travel Booking & Management System: An Integrated Web-Based Platform for Unified Event and Travel Services
- Event and Travel Booking & Management System: An Integrated Web-Based Platform for Unified Event and Travel Services
- An improved machine learning-based QFD method for product design using rough set theory and PROMETHEE method
- Data-driven analysis of the impact of imported product displays in supermarkets on purchase behaviour and differences by country
- Too much of a good thing? Understanding customer engagement in wellness services through an inverted U-shaped lens
- IMPACT OF SERVICE QUALITY DIMENSIONS ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION AMONG SELECTED MOBILE PHONE SERVICE PROVIDERS IN EAST GODAVARI DISTRICT
- Perspectives on projective techniques in consumer research: a review, primary analysis, and methodological guidance
- The impact of AI-based information system integration embedded with ESG considerations on perceived overall organizational performance
- The Red Light Paradox: A Strategic Framework on Latent Capacity During Stagnation
- Constrained Bayesian Neural Network utility in the design of price promotions
- From technology anxiety to trust: factors shaping adoption of AR-based housing rental platforms in Malaysia
- EXPRESS: Political Extremism and Post-Purchase Customer–Brand Relationships
- AI Marketing Capabilities and Purchase Intention in Indonesian E-Commerce: Mediating Effects of Platform Trust and AI Transparency, and a Strategic Marketing and Digital Human Resource Capability Perspective
- Islamic trust and Islamic personalization as drivers of customer engagement and loyalty intention in Muslim friendly tourism websites
- Studying Physical–Virtual Hybridisation in Everyday Life Through the Time‐Geographic Project Concept
- Online brand crises dissemination through the co-creation of networked narratives: the case of Balenciaga
- EXPRESS: Clarifying Individual Contributions: The Divisibility-Appeal Effect in Fundraising
- Digital readiness, trust, and collaboration: pathways to AI adoption in informal supply chain workers
- Inside the virtual peloton: perspectives on motivation and sporting status in ecycling
- The Influence of Online Advertising on Brand Equity of Star Rated Hotels in North Rift Region, Kenya