Latest Research in Corporate Strategy and Consumer Behavior

Top Research Topics in Corporate Strategy and Consumer Behavior

• Entrepreneurship Studies and Influences — 23 papers
• Technology Adoption and User Behaviour — 21 papers
• Customer Service Quality and Loyalty — 21 papers
• Innovation and Knowledge Management — 18 papers
• Digital Transformation in Industry — 15 papers
• Consumer Behavior in Brand Consumption and Identification — 15 papers
• Digital Marketing and Social Media — 15 papers
• Economic and Technological Innovation — 11 papers
• Consumer Retail Behavior Studies — 11 papers
• Family Business Performance and Succession — 10 papers

Highest-Cited Papers

1. Beyond GDP: A Three-Axis Theory of National Influence Capacity (4 citations)
2. The Red Light Paradox: A Strategic Framework on Latent Capacity During Stagnation
3. Digital Ecosystem Barriers and E-Commerce Adoption among SMEs in Least Developed Countries: An Empirical Study from Sudan
4. IMPACT OF SERVICE QUALITY DIMENSIONS ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION AMONG SELECTED MOBILE PHONE SERVICE PROVIDERS IN EAST GODAVARI DISTRICT
5. Grievance Redress Mechanisms (GRMS) and Waste Reduction of Deposit Money Banks (DMBS) in Enugu State
6. Grievance Redress Mechanisms (GRMS) and Waste Reduction of Deposit Money Banks (DMBS) in Enugu State
7. The Impact of Digital Assets on Strategic Planning and Corporate Financial Performance
8. Entrepreneurial pathways in sustainable fashion: key drivers and barriers
9. IMPACT OF SERVICE QUALITY DIMENSIONS ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION AMONG SELECTED MOBILE PHONE SERVICE PROVIDERS IN EAST GODAVARI DISTRICT
10. Brewing coopetition: A guide for helping employees cooperate with competitors
11. Islamic trust and Islamic personalization as drivers of customer engagement and loyalty intention in Muslim friendly tourism websites
12. Partnering for Speed: When Do Alliances Make Firms Faster?
13. Entrepreneurial bricolage in practice: an exploratory qualitative Inquiry among Ugandan microentrepreneurs
14. When market orientation backfires: the asymmetric effects of proactive and responsive orientation on marketing capabilities and performance
15. The Influence of Online Advertising on Brand Equity of Star Rated Hotels in North Rift Region, Kenya
16. Drifting to the top? The effects of category erraticism on status mobility in the U.S. venture capital industry
17. InsurTech Expansion and Insurance Market Growth: A Transmission Dynamic Model Analysis of Online Mutual Aid in China
18. EXPRESS: Purpose-Driven Business Schools: Reframing the Value Proposition
19. Digital competence and sustainability knowledge as drivers of sustainable entrepreneurial intentions: a Theory of Planned Behaviour (TPB) extension among Generation Z in Albania and Montenegro, two post-transitional Western Balkans economies
20. Impact of transferable experiences and external factors on the growth of microenterprises in India

Sub-Regions

• Customer Service Quality and Loyalty — 116 papers
• Entrepreneurship Studies and Influences — 89 papers
• Private Equity and Venture Capital — 88 papers
• Digital Transformation in Industry — 38 papers
• Organizational and Employee Performance — 20 papers
• Economic and Technological Systems Analysis — 11 papers