Rancang Bangun Platform Intelligent Digital Marketing Berbasis Business Intelligence Terintegrasi E-Commerce bagi UMKM Lokal Negeri Hatumete

Digital transformation has become a strategic necessity for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach, improve transaction efficiency, and support data-driven decision-making. MSMEs in Negeri Hatumete, Maluku, require an integrated system for marketing, sales, and business performance monitoring. This study aims to design and develop ISLAND-MARKET, a digital marketing platform integrating e-commerce and a Business Intelligence (BI) dashboard. The study employs a mixed-methods approach involving user requirements identification, system architecture design, web-based application development, and planned evaluations of functionality, information accuracy, and usability. The system includes modules for products, categories, orders, customers, payments, shipping, vouchers, sales analytics, and reporting. Implementation results demonstrate an administrator dashboard displaying six key performance indicators: total revenue, total orders, products sold, customer count, active products, and pending orders. The dashboard also provides period filters and sales and revenue visualizations. Integrating e-commerce and descriptive analytics potentially enables more structured business monitoring. However, system effectiveness requires further functional testing, dashboard data verification against database records, and user evaluation using the System Usability Scale (SUS). This study contributes an integrated digital platform design tailored to MSME management needs in archipelagic regions, providing a foundation for developing more sustainable local digital services.