Preferensi Pengunjung terhadap Pengembangan Agrowisata: Tinjauan Literatur Sistematis tentang Atribut Daya Tarik, Pengalaman Pengunjung, dan Keberlanjutan Destinasi

Agrotourism has emerged as a means of diversifying agricultural businesses, but studies on visitor preferences have remained focused on satisfaction evaluations and thus have not fully captured the destination’s attributes of appeal, experience, and sustainability. This study aims to compile and synthesize findings from previous research on visitor preferences regarding agrotourism development in Indonesia. The method used is a Systematic Literature Review following the PRISMA 2020 guidelines, conducted through searches on Google Scholar, SINTA, and Garuda for articles published between 2018 and 2026. A total of 16 articles that met the criteria were analyzed using thematic narrative synthesis. The results showed that nine articles focused on satisfaction using the Customer Satisfaction Index (CSI), eight of which were combined with Importance–Performance Analysis (IPA), and the CSI values fell within a narrow range (74.95%–87.20%), making it difficult to distinguish preferences. The role of facilities was inconsistent across studies; most studies were single-case studies with 40–100 respondents; experience had not been examined as a separate construct; and sustainability was discussed from the supply side. Future research should integrate attractiveness attributes, visitor experience, and destination sustainability using a uniform attribute taxonomy.