TRUST IN EVERYDAY LIFE IN LUANDA: AN ANTHROPOLOGICAL ANALYSIS OF THE 2026 BANKING CONFIDENCE INDEX

This article analyzes the social construction of the concept of trust (fiducia) within the urban context of Luanda, intersecting quantitative indicators of public perception with classical theories of Economic Anthropology. Based on the 2026 Banking Trust Index, made public by MIRA Research, it discusses how the phenomena of financial inclusion and institutional stability in contemporary Angolan society do not operate in isolation from a cultural matrix. On the contrary, they are deeply embedded within the networks of sociability, reputation, and informal communication channels that characterize life in the metropolis. Through Karl Polanyi’s concepts of embeddedness and Marcel Mauss moral of the gift, the study concludes that asymmetries in consumer trust reflect either the adherence to or the violation of local codes of proximity and reciprocity