Strengthening an Edu-Tourism Village Ecosystem through Integrated Production, Digitalization, and Appropriate Technology in Parakanjaya Village : Towards a Sustainable Smart Economy

Parakanjaya Village in Kemang District, Bogor Regency has strong potential in batik-based creative industries, village-owned enterprises (BUMDes), rural water services, and the Setu Salabenda environmental asset. The first-year empowerment program addressed constraints in production capacity, product quality, financial records, digital marketing, water-service efficiency, poultry productivity, and village information. A service-learning and civic-engagement approach covered five stages: outreach, training, technology adoption, mentoring and evaluation, and sustainability strengthening. Key interventions included batik screen-printing technology transfer; GARLaTik and the Batik Generative Algorithm for motif development; dyeing quality-control standards; WhatsApp-based Simple Finance; digital marketing; a portable cage for 400 chickens; solar-powered jet pumps; and an improved village website. Baseline data showed batik production of about 35 pieces per month, egg output of 20 kg per day, PAMDes electricity costs of IDR 1.2 million per month, and water service for about 200 households. First-year targets were at least 50% higher batik capacity, 30% higher sales, 40% higher egg output, 30% lower electricity costs, and regular website updates. The program positions technology as an empowerment tool integrated with institutional capacity, local wisdom, and the village economy to advance a sustainable smart edu-tourism economy.