The Impact of Implementing CSR on Employee Environmentally Friendly Behavior in Malaysia Manufacturing Sectors

BACKGROUND AND OBJECTIVES: Previous research on corporate social responsibility (CSR) has mostly examined how it affects organization; very little has been done to look at how it affects employee behaviour. Furthermore, there aren’t many studies that look at the multi dimension CSR on employee’s behaviour. In this study, light was shed on its influence employee green behaviour (EGB). EGB is the term used to describe scalable acts and behaviour that employees take or initiate that are associated with and support environmental sustainability. In line with this social information processing theory, five-dimension of CSR were adopted, namely environmental, social, economic, stakeholder, and voluntariness, to disentangle its impacts on EGB. METHODS: The questionnaire survey approach was used, and the study examines a total of 261 collected responses from employees of manufacturing companies in Malaysia. FINDINGS: The empirical study discovered that environmental, social, economic, and stakeholder-related CSR significantly influence EGB, meanwhile, no significant impact of voluntariness-related CSR on EGB. The results revealed that the end users’ willingness to participate in recycling programs, laws and regulations, inconvenience of recycling and past experience were four key determinants significantly contributing to the willingness to pay for recycling e-waste. With regards recycling payment methods, most of the participants (36%) were in favor of deposit and refund scheme, while pre-disposal fees and advanced recycling fees came in second and third place (25.8% and 21%, respectively), making monthly payment of recycling fees the least preferred (10.2%). CONCLUSION: The study made a substantial contribution to the theoretical framework by validating the multi-dimensional CSR construct and its effect on EGB. The study emphasized the ways in which multi-dimensions CSR cultivates favourable employee attitudes and ethical commitment to environmental sustainability, providing particular insights for Malaysian manufacturing firms. Lastly, some significant theoretical contribution, practical implications, and exciting new avenues for this field of study were discussed.