THE USE OF MODERN INNOVATIVE TECHNOLOGIES AND DIGITAL MARKETING OPPORTUNITIES IN THE DEVELOPMENT OF REGIONAL TOURISM

This scientific thesis examines the theoretical and practical aspects of utilizing modern innovative technologies and digital marketing opportunities in the development of regional tourism. It analyzes the digitalization of tourism services, the improvement of electronic booking systems, the promotion of regional tourism products through social media, and the application of virtual tours, artificial intelligence, and mobile applications. Furthermore, the study highlights the opportunities for developing digital tourism in the regions of Uzbekistan, existing challenges, and possible solutions. Based on the research findings, recommendations have been developed to enhance the tourism competitiveness of regions, increase tourist flows, and improve the efficiency of service delivery through digital technologies.