CLOUD COMPUTING ADOPTION AND ITS IMPACT ON OPERATIONAL EFFICIENCY AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMEs)

Cloud computing enables small and medium enterprises (SMEs) to access scalable applications, storage and digital business tools at affordable costs. This study examines the relationship between cloud computing adoption, operational efficiency and business performance. It considers five SME sectors: retail, professional services, manufacturing, food service and healthcare-related services. The analysis focuses on adoption maturity, process efficiency, business benefits and implementation challenges. Cloud-based systems can improve information accessibility, inventory management, collaboration and reporting speed. These improvements may support cost control, productivity and customer service when implemented effectively. However, cybersecurity, data privacy, employee skills, connectivity and vendor dependency remain important challenges. The study highlights the importance of management support, employee training and effective cost management. It recommends a phased adoption strategy supported by measurable performance indicators. The findings provide practical insights into cloud computing adoption and its potential contribution to SME growth and competitiveness.