Geofenced retail conversion: verify the 12% lift claim with a 4-week holdout

Verify the 12% lift claim with a 4-week A/B holdout before scaling geofenced retail conversion; tracking is brick-and-mortar only and pricing is CPM. Independent technical note mirroring the canonical version: https://urbanplanadvisor.com/blog/geofenced-retail-conversion-verify-the-12-lift-claim-with-a-4-week-holdout.php

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-11-11
DOI
https://doi.org/10.5281/zenodo.24146192
Primary Topic
Digital Marketing and Social Media
Type
preprint
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preprint

Geofenced retail conversion: verify the 12% lift claim with a 4-week holdout

Hadley Sims
Zenodo (CERN European Organization for Nuclear Research)
Digital Marketing and Social Media
preprint

Geofenced retail conversion: verify the 12% lift claim with a 4-week holdout

Hadley Sims
preprint en

Abstract

Verify the 12% lift claim with a 4-week A/B holdout before scaling geofenced retail conversion; tracking is brick-and-mortar only and pricing is CPM. Independent technical note mirroring the canonical version: https://urbanplanadvisor.com/blog/geofenced-retail-conversion-verify-the-12-lift-claim-with-a-4-week-holdout.php

Zenodo (CERN European Organization for Nuclear Research)
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Geofenced retail conversion: verify the 12% lift claim with a 4-week holdout — Hadley Sims · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS