Gestão de estoque no comércio varejista: mapeamento e análise do giro de produtos de brinquedos em uma empresa de Manaus.

In retail, inventory directly impacts business efficiency, as it determines how much and when to buy, whether merchandise will be on the shelf when the customer looks for it, and to what extent the operation functions without waste. Based on this issue, this study analyzed the toy department of a retail store in Manaus, Amazonas, aiming to understand which products had lower turnover and where processes could be improved. The research is applied, descriptive, and exploratory, with a qualitative-quantitative approach, following a case study design. To gather data, technical visits and interviews with managers were conducted, alongside the analysis of records for ten toy groups during 2024, 2025, and 2026. The high-turnover and low-turnover groups showed distinct performance patterns. Among the five lowest-turnover groups, sales fell from 102 units in 2024 to 37 in 2026, with 450 units remaining slow-moving in stock. Consequently, more effective inventory tracking, increased dialogue between the departments involved, and commercial actions to clear non-moving merchandise are recommended. The company already possesses much of the required data, and using it systematically can improve purchasing, replenishment, and control decisions.