Proposal For A Hybrid Business Model In The Production Of Electric Grills Based On Recyclable Solid Waste

Abstract The business model presented here resulted from an inclusive project carried out at a higher education institution, aimed at designing and building a prototype from waste materials to benefit vulnerable communities. Subsequently, the team considered marketing the resulting product—an electric grill made from recycled aluminium cans—which required defining the most appropriate business model for its production and marketing. In line with the intended objective, it was determined that a hybrid business model would be ideal, as it allows for the simultaneous generation of economic, social, and environmental value. The EcoCanva tool was used to structure the model and examine its components: the value proposition, market segments, resources, and activities related to sustainability and the circular economy. As a result, the study established the conceptual feasibility of integrating recyclable solid waste into a functional product with significant commercial potential. Thus, a new model for sustainable entrepreneurship emerged, linking technological innovation, waste utilisation, university education, and addressing social needs.