Does Che deserve his iconic T-shirt?

Capitalism canibalizes historical figures by transforming them into commodities, but it never fully neutralizes them. How is it that Korda's photograph went from picturing a heroic man to becoming just another trend? It has transformed in a contradiction, not only because a communist leader is now framed into a T-shirt produced in sweatshops, but also even in that state, his images continues to generate debates and political interest.