Personal innovativeness, attitude to government policy, and electric vehicle adoption in Indonesia: Mediation and moderation effects

Despite the presence of environmental concerns, including pollution and global warming, Indonesia continues to encounter difficulties in the adoption of Electric Vehicle (EV) products. Government policy has been identified as playing a crucial role on supporting the adoption of EV. However, a paucity of implementation has been observed, which has resulted in a reluctance among the public to adopt EV. The present study examines the role of social influence, environmental concern, price, and technology on the intention to adopt electric vehicles in which attitude towards government policy acts as a mediating variable and personal innovation acts as a moderating variable. The utilization of quantitative methods, employing the Structural Equation Model Partial Least Square (SEM PLS) Software version 4, facilitates the data processing to ascertain the influence of independent, dependent, mediating, and moderating variables. The data collection in this research involved the utilization of purposive sampling with sample size of 300 respondents. The findings of this study demonstrate that price, attitudes towards government policy, personal innovativeness, social influence, and technological advancement have a significant impact on the adoption intention of electric vehicles. Moreover, the findings also demonstrate that environmental concern and price influence the attitude of government policies that mediate their influence on adoption intention. This study hypothesises that personal innovativeness functions as moderating effect between social influence and adoption intention regarding electric vehicles (EVs). Contrary to the findings of numerous other studies, this research posits that social influence exerts the predominant influence on the adoption intention. This study also emphasizes consumer attitudes towards the role of government in terms of providing subsidies, tax reductions, and other forms of support that have the potential to positively influence consumer intention to adopt electric vehicles. It is therefore suggested that company and government prepare a better strategy to develop EV adoption. This research will provide the company with valuable insights into the EV industry and government to formulate more effective policies and strategies to promote the adoption of electric vehicles (EVs) in the future. Keywords: Social Influence, Environmental Concern, Price, Technology, Attitude to Government Policy, Personal Innovativeness, Adoption Intention, Electric Vehicles