Collaborative Governance Model #09: Genial Regional

This document presents Genial Regional, a trademark created by producers in the Heidelberg region of Germany for products made within 50 km and sold through farm shops, a town-centre shop and an online store. It closes with a replicability questionnaire to help readers assess whether a similar initiative could work in their own region. Developed within the EU4Advice project, it presents the findings of Deliverable D4.1 “Multi-actor collaboration dynamics and capacity building network inside and between AKIS to foster the up-scaling of SFSCs across Europe” in a more accessible format for policymakers, advisors and producers.