Sustainability in halal cosmetics: A hybrid review and future research agenda

This study examines the evolution, intellectual structure, and sustainability orientation of research on halal cosmetics using a bibliometric analysis combined with a systematic literature review. A total of 48 documents were retrieved from the Scopus database and selected through the PRISMA approach. The data were analyzed using VOSviewer to map publication trends, collaboration networks, and keyword co-occurrence patterns. The findings reveal a dynamic progression from foundational studies grounded in consumer behavior and religiosity frameworks to a more consolidated and expanding research domain. Malaysia emerges as the most dominant contributor in terms of publication output, citation impact, and collaboration intensity, with Abdul Hafaz Ngah identified as the most productive scholar and Azmawani Abd Rahman’s work as the most influential. The Journal of Islamic Marketing plays a central role as a leading publication outlet. Thematically, the literature remains largely consumer-centric and strongly dominated by the social (people) dimension of the Triple Bottom Line framework. Sustainability is primarily framed as ethical consumption and behavioral change, while environmental and governance dimensions remain underdeveloped. The study highlights the need for future research to adopt a multi-stakeholder and system-level perspective, integrating measurable environmental frameworks and sustainability-oriented financial mechanisms to strengthen the structural sustainability orientation of the halal cosmetics industry.