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Background of Online Food Delivery Services Globally, the food and beverage business has undergone a change with the introduction of online food delivery services. These services have completely changed the way people order and eat meals, thanks to the expansion of internet access and the increasing usage of smartphones. These platforms' ease of use and diversity have sped up their acceptance, drastically changing the way people eat. The rise of major firms like Swiggy and Zomato, particularly in big cities like Mumbai, has drastically altered this change in India.