Deliverable 3.3 - Innovative business model proposals

The work develops proposals for innovative business models to promote nature-based solutions on privately owned land and thereby strengthen climate resilience. Since a large proportion of suitable land is privately owned, the motivation of landowners to implement nature-based climate adaptation measures is crucial. Based on a literature review of 16 relevant policy and market instruments and participatory consultations, six instruments were selected, including sub-sidies, land swaps, biodiversity offsets and payments for ecosystem services. These were translated into a serious game format that captures preferences, decision-making behaviour and potential barriers to acceptance in realistic, hypothetical scenarios. The playful simulations are supplemented by structu red discussions to gain practical insights. The aim is to develop effective, locally adapted business models that combine ecological effectiveness, economic viability and social acceptance.