ENHANCING STUDENTS' MANAGERIAL COMPETENCIES THROUGH THE TEACHING OF CULTURE AND ARTS MANAGEMENT

The expansion of the creative economy and the continuing reform of higher education in Uzbekistan increase the demand for graduates who can organise, lead and sustain projects and institutions in culture and the arts. However, the pedagogical mechanisms through which university students acquire managerial qualities remain insufficiently specified, particularly outside conventional management programmes. This article develops and substantiates a competency-based pedagogical model for improving students’ managerial qualities through teaching the discipline “Management of Culture and the Arts”. Drawing on classical and contemporary research on managerial competence, arts-management scholarship, experiential and constructivist learning theory, and an analysis of Uzbekistan’s current legislative and strategic documents, the study (1) operationalises managerial qualities as a six-dimension construct; (2) aligns each dimension with learning outcomes, instructional methods and assessment evidence within a six-module, fourteen-week course architecture; and (3) specifies a quasi-experimental design, including instruments, sample-size justification and statistical procedures, for the empirical testing of the model. The article offers a transparent and testable framework linking arts-management content to the development of managerial qualities and formulates recommendations for higher education institutions and the ministries responsible for higher education and culture. The empirical results of the experimental stage will be reported separately.