Stakeholder Engagement: Sustainable Tourism Development Strategy in Pati Regency

Tourism is a leading sector that makes a significant contribution to the national economy. Therefore, tourism management is directed towards sustainability with stakeholder synergy. The main problem in the tourism sector is the lack of synergistic, comprehensive, integrated, and sustainable integration or collaboration between stakeholders. Structural egos between parties are still high, and overlapping duties and functions often become obstacles faced, especially in the development of Indonesian tourism. The urgency of this research is the realization of a sustainable tourism development strategy model by collaborating with all stakeholders. The purpose of this research is to conduct a study and compile stakeholder engagement: a sustainable tourism development strategy in Pati Regency that is dynamic, humanistic, comprehensive, integrated, sustainable, and continuous. The research methodology uses a mixed methods approach, namely qualitative and quantitative through mapping and analysis of stakeholder roles/interactions using MACTOR (Matric of Alliance, Conflicts, Tactics, Objectives, Recommendations). The results show that the role of actors The Office of Youth, Sports and Tourism of Pati Regency with Tourism of Pati Regency has the highest level of convergence. The main focus of the objective is Environmentally Based Sustainable Tourism (Sustainable).