Confluence of Green Intellectual Capital and Green Human Resource Management on Social Innovation Through Corporate Social Responsibility with Moderating Effect of Green Self Efficacy

Purpose: The purpose of the current study is to investigate the impact of green human resource management (GHRM) and green intellectual capital (GIC) on social innovation (SI) through corporate social responsibility (CSR) with moderating effect of green self-efficacy (GSE) in Information Technology Companies of Pakistan. Methodology: Data were collected from the managers of IT companies located in Lahore, Pakistan. After screening, a total of 680 questionnaires were employed in the current study analysis. Statistical analysis for regression, mediation, moderation and mediated moderation was done using Smart PLS 3.2.9. Findings: The findings indicate that companies having employees and management adhering to GHRM and GIC can offer unique solutions to the environmental concerns caused by the firm’s activities, increasing their propensity to foster SI. Furthermore, CSR mediates and GSE moderates the relationship between the independent variables (GHRM, GIC) and dependent variable (SI). Whereas moderated mediation was not evident in the model. Originality/Value: In recent decades, the idea of “becoming green” has expanded significantly. Therefore, businesses need to be ethical in their conduct to address social challenges to safeguard their environment. Rising environmental consciousness among the public and stricter Worldwide Environmental preservation laws have made the business world more competitive for survival. Along with other sectors, the Information Technology sector needs to take cautious steps to be competitive and environmentally safe. Current study adds to the body of knowledge by explaining the effect of GRHM and GIC on social Innovation through CSR and with the intersection of GSE in the IT sector.