Quem é o observador de aves brasileiro? Uma perspectiva para o turismo

This study analyzed data from three surveys conducted in 2012, 2017, and 2023 through online questionnaires, revealing a predominant profile of male, white, and highly educated birdwatchers. However, there is a noticeable increase in female participation and inclusion of people with disabilities. The activity is mostly urban and takes place near the participants’ residences, with the Atlantic Forest biome being the primary setting. More than half of the practitioners engage in specific travel for birdwatching, investing in transportation, lodging, and equipment. The main motivation is species conservation, followed by health benefits and social interaction. The study also mapped the receptive infrastructure of birdwatching destinations, highlighting the role of lodges and protected areas, which are increasingly adapting to the needs of this audience. The findings suggest that birdwatching tourism holds strong potential for income generation, environmental conservation, and social inclusion, positioning it as a promising strategy for sustainable tourism development in Brazil.