THE ROLE OF DIGITAL COMMUNICATION TOOLS IN DEVELOPING STUDENTS’ COMMUNICATION CULTURE

This article examines the role of digital communication tools in the modern educational process and their potential for developing students' communication culture. Particular attention is paid to the development of students' communicative competencies through the use of digital educational platforms, interactive communication tools, social networks, and virtual learning environments. The article explores the pedagogical opportunities for developing essential skills such as speech etiquette, information exchange culture, respect for others' opinions, and compliance with digital ethics in the process of digital communication. Furthermore, it substantiates the impact of the purposeful and effective use of digital communication tools on students' personal development, social engagement, and communication culture.