Platform visibility and concentration in Nigerian music videos: An analysis of publicly reported YouTube records: Digital Media

Music-video popularity is frequently described through platform counts without sufficient attention to the records being counted or the population those records represent. This study examines the distribution of reported YouTube views across 30 Nigerian music-video records identified in a Dataleum report published on 25 April 2024. The online report was retrieved on 8 November 2026. All numerical observations were transcribed from its published text; no audience responses, viewing events or missing values were generated. Descriptive statistics, concentration ratios, a Lorenz curve and sensitivity analyses were calculated from the reported whole-million figures. The records totalled 6.511 billion reported views, with a median of 180.5 million. The five largest video records accounted for 31.61% of the total. Aggregating records under the source-attributed artist increased the top-five share to 54.43%. Combining two versions of Love Nwantiti changed the highest-ranked analytical unit from an individual video to a song family. The findings establish that the apparent leader and concentration of recorded visibility change with the analytical unit. The article contributes an auditable historical account of successful Nigerian music videos and identifies the distinct information supplied by video, song-family and artist-portfolio measures.