SOCIAL MEDIA AND YOUTH MORAL EDUCATION: CHALLENGES AND OPPORTUNITIES

This article examines the relationship between social media, youth moral education, and socialization. Drawing on studies by Uzbek scholars, Bandura’s social learning theory, and international research, it analyzes the opportunities and challenges of digital communication. The findings identify four key mechanisms influencing moral attitudes: observational learning, social feedback, information credibility, and institutional support. The study highlights the importance of media literacy, ethical responsibility, and cooperation among families, educational institutions, and communities. A five-component framework for digital moral education is proposed to promote critical thinking, respectful communication, and responsible online behavior. The article offers practical recommendations for strengthening youth moral education in Uzbekistan.