Factors Affecting Adoption of E-Wallet Among Students in College Community Pasir Mas, Kelantan

Abstact - E-wallet is an application that enables users to use a mobile device to enhance financial transactions. It is a new trend for consumers to use an e-wallet application to replace the traditional payment method. A user does not need to bring cash or credit card while using e-wallet. It enables users to make purchases in a more convenient way. Hence, this research aims to identify the factors affecting adoption of e-wallet among students in College Community Pasir Mas, Kelantan based on Technology Acceptance Model (TAM) as a theoretical framework which are perceived usefulness (PU), perceived ease of use (PEOU) and perceived risk (PR). A total of 65 respondents participated in the study and data was analysed using Statistical Package for Social Sciences (SPSS). The results showed that perceived ease of use and perceived risk have positive significant with adoption of e wallet. However, perceived usefulness is non-significant on respondent’s adoption of e-wallet. Therefore, the findings will assist marketers and policymakers to develop strategies to enhance e-wallet service and will lead to realization of a cashless society in MalaysiaKeywords: Technology Acceptance Model, E-Wallet, TVET students