ENTREPRENEURIAL THINKING AND IDENTIFYING BUSINESS OPPORTUNITIES

This article examines the formation of entrepreneurial thinking and its role in identifying, evaluating, and transforming business opportunities into economic value in the context of the modern economy. It substantiates that entrepreneurial performance depends not only on financial and material resources but also on the entrepreneur's ability to analyze economic processes, recognize hidden opportunities within existing problems, make decisions under uncertainty, and develop innovative solutions. The study explores theoretical approaches to entrepreneurial thinking, mechanisms for identifying business opportunities, and the influence of the digital economy and artificial intelligence on the emergence of new business prospects.