SOCIODYNAMICS OF CULTURE IN CONDITIONS OF TECHNOGENICITY: THE ESSENCE OF THE CONCEPT, TYPOLOGIZATION OF DYNAMICS

The article considers the ontological approaches to the research of the concepts of "dynamics", "social dynamics", "cultural changes", "sociodynamics of culture" from the point of view of a change of formations, a reversal or transition to a new period of human evolution. The author's interpretation of the definitions "sociodynamics of culture", "technogenicity", "postculture" is proposed. Based on theoretical approaches to research the problem, the types of dynamics (adaptive, hybrid, fragmentary, cybernetic and transcendent) are substantiated, which illustrates technogenicity as a nonlinear system in which each technological innovation rebuilds social ties, cultural practices and identity, predicting post-cultural transformations.