brand-symbolism-through-symbolic-rhetoric
Authors
- Wei Wu
Publication Details
- Journal
- Open Science Framework
- Published
- 2026-11-09
- DOI
- https://doi.org/10.17605/osf.io/ar9e4
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00