Factors Influencing Tourist Decision for Residency at Barangay Malinao, General Luna, Surigao Del Norte

This study examined the factors influencing domestic and international tourists’ decisions to stay long-term in Barangay Malinao, General Luna, Surigao del Norte, Philippines. Anchored in the Theory of Planned Behavior, Push–Pull Theory, and Consumer Decision-Making Theory, the study employed a quantitative descriptive survey design involving 200 tourists selected through purposive sampling. Data were collected using a structured questionnaire and analyzed through frequency counts, percentages, means, and standard deviations. Findings revealed that most respondents were aged 25–34 years (44.5%), male (54.5%), and single (75.5%), while the largest income group earned ₱50,000 and above (45.5%). European tourists represented the largest reported nationality group (31.5%), followed by Filipinos (31.0%). Among the primary factors, natural beauty received the highest mean (3.39), followed by community culture (3.36) and cost of living (3.24). Natural and cultural attractions emerged as the most influential factor overall (M = 3.44), followed by family considerations (M = 3.31) and safety and security (M = 3.30), while job opportunities received the lowest mean (3.18). The findings indicate that environmental and cultural attractions play a greater role in extended-stay decisions than local employment opportunities. The study recommends strengthening environmental conservation, cultural preservation, tourism infrastructure, accommodation services, and community participation. It supports Sustainable Development Goal (SDG) 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 12 (Responsible Consumption and Production). Its sustainability implications emphasize responsible tourism development, local livelihood opportunities, cultural heritage protection, and environmental conservation to maintain Barangay Malinao's long-term attractiveness as a tourism destination.