Reach Without Proof of Impact: A Descriptive Network Analysis of Instagram Outreach on College Student Food Insecurity

We conducted a descriptive econometric analysis of our Instagram Professional Dashboard to measure the reach, engagement, and effectiveness of our educational awareness campaign on student food insecurity. Using Claude, an AI model by Anthropic, I analyzed 90 days of original dashboard data (Aug 10 – Nov 7, 2026). Over this period, views rose 42.7% to 9,617, and the number of people reached rose 53.7% to 2,437. Followers grew 15% to 207. About 63% of views came from non-followers, which suggests our message is spreading beyond our immediate network. Engagement, however, did not always lead to action: only few of 261 profile visits resulted in a bio link tap. The results show growing awareness of food insecurity and poverty among college students. They do not measure changes in hunger or poverty itself.