Analisis Dampak Integrasi Internal Terhadap Kinerja Rantai Pasok Berkelanjutan Dengan Mediasi Integrasi Eksternal Di Sektor Manufaktur Pangan

Objectives: This study analyzes the effect of internal integration on environmental performance, with customer integration and supplier integration as mediators, in the food supply chain. Methods: A quantitative explanatory design was applied to 224 employees and managers of food franchises involved in supply chain activities; data were analyzed using SEM-PLS. Research Gap/Novelty: Customer and supplier integration are tested simultaneously as mediating mechanisms between internal integration and environmental performance in the fast-food industry. Results: Internal integration positively affects customer integration, supplier integration, and environmental performance. Supplier integration improves environmental performance and mediates the effect of internal integration, whereas customer integration neither affects environmental performance nor mediates it. Conclusion: Strengthening internal and supplier integration is crucial for improving environmental performance.