GENDER-SPECIFIC COMMUNICATIVE STRATEGIES AND THEIR LINGUOPRAGMATIC FEATURES IN ENGLISH-LANGUAGE SOCIAL MEDIA COMMUNICATION

This article examines gender-related communicative strategies in English-language social media through a linguopragmatic perspective. Drawing on politeness theory, sociocultural approaches to identity and digital discourse analysis, it discusses how affiliation, hedging, disagreement, claims to expertise and multimodal resources create interpersonal meanings. The study is a theoretical synthesis supported by constructed illustrative examples, not an original corpus analysis. It argues that linguistic forms do not inherently belong to a particular gender: their interpretation depends on interactional context, audience and platform conventions. The article proposes a contextual approach for future comparative research.