Digital Marketing and Role of Natural Language Processing and Customer Interaction for Business Development and Business Management

Natural Language Processing, commonly called Natural Language Processing is changing the way companies talk to their customers. Natural Language Processing is a branch of computer science that helps machines read, understand and reply to language whether written or spoken. In marketing Natural Language Processing technology is used in chatbots, customer support systems, voice assistants, sentiment analysis tools and recommendation engines. The paper explains the concept of Natural Language Processing compares old customer service methods with new Natural Language Processing-based methods and lists real applications used by Indian and global companies such as Amazon, Flipkart, HDFC Bank and Swiggy. It also discusses the benefits companies get from using Natural Language Processing, the problems they face while applying it and possible solutions. The report ends with a discussion on the future of Natural Language Processing in customer interaction and a conclusion based on the study. The purpose of this assignment is to give an simple understanding of Natural Language Processing for BBA students studying marketing management using easy language and everyday business examples.