Pengaruh Review Quality Dan Social Proof Terhadap Consumer Trust Pada Pengguna Tik Tok Shop Dan Shopee

Shopping through digital platforms has made consumers increasingly consider product reviews and other users’ experiences before making a purchase. Since products cannot always be examined directly, consumer trust plays an essential role in online transactions. This study aims to examine the effects of Review Quality and Social Proof on Consumer Trust among TikTok Shop and Shopee users. The research applies a quantitative approach using a survey questionnaire measured on a five-point Likert scale. The data will be examined through multiple linear regression, t-test, F-test, and the coefficient of determination. The findings are expected to provide insight into how review quality and social proof contribute to consumer trust, both individually and collectively, in online shopping.