Pro‐Environmental Employee Attitude and Behavior Through Transformational Leadership and Green Self‐Efficacy in the Food Industry: The Moderating Role of Employee–Company Identification

ABSTRACT This study aims to identify characteristics of transformational leadership that empower employees' pro‐environmental attitude and behaviors in the food industry context and examines the effect of green self‐efficacy and positive attitudes toward pro‐environmental behavior in the workplace. Further, we examine the moderating effect of employee‐company identification on the relationships between transformational leadership and employee responses. The three‐step research design involved industry executive in‐depth interviews for preliminary conceptual development stage, employee survey for measurement development stage, and another round of employee survey for hypotheses testing. The study results highlight the dynamic role of green self‐efficacy in the relationship between transformational leadership and employee attitude and behavior.