THE INTEGRATION OF ARTIFICIAL INTELLIGENCE AND INTERACTIVE LEARNING TECHNOLOGIES IN PRIMARY EDUCATION: OPPORTUNITIES, CHALLENGES AND FUTURE PERSPECTIVES

The rapid development of artificial intelligence (AI) and interactive digital technologies has created new opportunities for improving the quality of primary education. These technologies can support personalized learning, provide immediate feedback, facilitate the development of fundamental academic skills, and increase student engagement. This article examines the pedagogical potential of integrating artificial intelligence and interactive learning technologies into primary school teaching and learning processes. Particular attention is given to individualized instruction, formative assessment, teachers’ professional competencies, digital inclusion, and the ethical use of educational technologies. The study employs a qualitative, descriptive-analytical approach based on a review of selected academic literature and international educational policy documents. The analysis indicates that AI-supported learning can complement traditional teaching by helping teachers identify learning difficulties, differentiate instructional materials, and design interactive activities appropriate to pupils’ developmental needs. However, its educational value depends on teacher supervision, age-appropriate implementation, data protection, equitable access, and the preservation of meaningful human interaction. The article concludes that artificial intelligence should be integrated into primary education as a supportive pedagogical instrument rather than a replacement for teachers. A balanced, inclusive, and learner-centred model of technology integration is essential for developing digital literacy, independent thinking, creativity, and lifelong learning competencies.