Identity as a Dimension of Linguistic Landscape Research: A Bibliometric Analysis

This study aims to conduct a bibliometric analysis of scholarly publications dedicated to the topic of identity within the context of linguistic landscape, drawing on data from the Scopus database. Publication metadata were retrieved using a search query that encompassed two sets of synonymous terms: keywords thematically aligned with the concept of identity and terms associated with linguistic landscape research. The resulting dataset was processed using biblioshiny software. The findings indicate that publications began to emerge in 2005 and became particularly numerous during the 2023–2025 period. It is established that this nascent field of inquiry exhibits a distributed expertise structure. Notably, the contributions of various scholars remain comparable in weight, while distinct centers of publication activity are only beginning to take shape. The analysis demonstrates that the most highly cited works in this domain emphasize the interrelationship between linguistic landscape and identity, specifically framing the linguistic landscape as a conduit for identity and even as a site of struggle among competing identities. Keyword co-occurrence analysis suggests that the most promising trajectory for future research lies in the examination of local or ethnic identity, whereas the description of national identity as manifested in the linguistic landscape is becoming less relevant.