ACCOUNTING OF INCOME AND EXPENSES AS A BASIS FOR INCREASING THE COMPETITIVENESS OF TELECOMMUNICATIONS COMPANIES

It is substantiated that the specifics of the activities of companies operating in the field of electronic communications significantly affect the accounting practice of income and expenses. This necessitates the need to conduct a comparative analysis between the costs incurred and the results of the activity. Under such conditions, accounting should be rationally organized in order to avoid negative factors. Summarizing the results of the study, it should be noted that despite the difficult economic conditions and military actions, telecommunications companies continue to work effectively and remain the leaders of the modern services market. The telecommunications services market is quite specific, so it needs to be constantly studied. A specific feature should be considered that the enterprises of this sphere are quite multifunctional and are involved in providing services to a specific consumer at a certain stage of the entire production process, and significant volumes of activity are subject to state regulation, which is regulated at the state level (in particular, this is a subscription fee, rental of telecommunications cable ducts). The issue of changing demand in this market requires special attention. This will make it possible to predict changes in demand, quickly respond to them and qualitatively satisfy the needs for modern types of services. Competition in the telecommunications services market encourages companies to work on reducing the cost of services by reducing costs and introducing a model that best meets modern challenges and is based on ensuring the cost reduction of mobile communications and the Internet, as well as developing activities to introduce the latest technologies with investment, which will contribute to increasing income. An important task for all telecommunications operators, without exception, should be to create favorable conditions that ensure the rapid attraction of funds for the development of the industry in order to implement the planned long-term projects. Bringing the quality of service provision to international standards contributes to increasing revenues and strengthening the competitiveness of telecommunications companies.