Developing video-based materials for English language teaching: voices of language teachers on social media

This paper focuses on the platform, medium, and environment-specific considerations that language teachers on social media navigate as they make design decisions for video-based language teaching materials. The paper reports on the thematic analysis of seven semi-structured interviews conducted with these teachers and explores how their different identities are interwoven when making material design decisions, such as the choice of content, as well as filming and editing considerations. In addition, the study also identifies the strategies that teachers developed through practice, such as developing original content and rapport-building, to make their careers sustainable. This study aims to enhance understanding of the behind-the-scenes work that language teachers engage in on social media in their material design process, thus calling for more attention to their role as legitimate stakeholders in English language teaching.