Challenges In The Implementation Of Facilities And Infrastructure Management In Shaping The Brand Image Of State Islamic Senior High Schools Madrasah Aliyah Negeri In Way Kanan Regency

This study aims to analyze the implementation of Infrastructure Management seen from the planning, organizing, procurement, utilization and maintenance of facilities and infrastructure in building brand image. This study was conducted at State Islamic High Schools throughout Way Kanan Regency. The approach used is a qualitative approach with a descriptive method. Data collection techniques are carried out by interview, observation and documentation. The determination of informants was selected by purposive sampling which includes the head of the madrasah as the part responsible for facilities and infrastructure, teachers and students. Data analysis used in this study is a qualitative analysis technique including data collection, data reduction, data presentation, drawing conclusions. Meanwhile, to test the validity of the data using source triangulation and technique triangulation techniques. The results of this study found that the implementation of facilities and infrastructure management in State Islamic Senior High Schools throughout Way Kanan Regency has been running well in building brand image. (1) planning, organizing and procurement of facilities and infrastructure are carried out by prioritizing school needs so that the infrastructure sector receives all proposals from all stakeholders, and in the process involves several parties such as the head of the madrasah, head of administration, deputy head of facilities and infrastructure, and treasurer, (2) utilization of infrastructure is carried out optimally, there are applicable schedules and regulations, (3) maintenance of infrastructure is carried out by all stakeholders who have their respective roles in each field in maintenance and supervision. The author's recommendation for the management of facilities and infrastructure is to improve its implementation, especially in terms of planning so that the facilities and infrastructure that are the main support for learning activities in Madrasahs can be used optimally to improve quality.