Peripheral Platformization: Shifting Production Culture of Bangladeshi Television Fiction in the Streaming Era

The entire process of Bangladeshi screen fiction production has been going through important changes after the emergence of the streaming platforms as these services operate with different mandates and content strategies than that of the television channels. Based on in-depth interviews with different stakeholders of the industry and extensive study of news reports, this research investigates the major differences of the content development and production process of streaming and television services with an aim to understand the key determinants and consequences of these changes. I argue that video streamers have brought in more professionalism to the production culture which was marked by informality and irregularity in the pre-streaming era. Bangladesh-specific knowledge of this article is helpful to study small-scale media markets that are operating outside the influence of global streaming giants.