Enhancing the Content Production and Communication Effectiveness of County-Level Converged Media—A Case Study of the “U18 Youth Football Tournament” Video Collection on the “Feixiang Rongmei” Douyin Account

Taking 44 works from the “U18 Youth Football Tournament” collection of the “Feixiang Rongmei” Douyin account in Handan City, Hebei Province as samples, this study employs case study and content analysis methods, integrating communication data, user comments, and interview materials to examine the content production and communicative performance of county-level converged media from the perspective of public value. The study finds that the collection forms a series of reports organized around key moments of the tournament, but its content emphasizes match developments and emotional mobilization, with insufficient viewing service information and a weak connection between the display of local characteristics and public sports issues; public response and experience summarization after publication are inadequate, and a stable linkage between communication feedback and production improvement is lacking. In response, practical service information should be supplemented, narratives of local figures and local resources should be deepened, editorial–operational coordination and public response mechanisms should be improved, and communicative performance and public value should be jointly incorporated into evaluation and review, so as to promote the extension of event coverage from information release to sustained service.