Integrated logistics strategy as a tool for optimizing organizational processes in construction

Purpose. The purpose of the study is to develop and scientifically substantiate an integrated logistics strategy as a tool for optimizing organizational processes in construction through improving the management of material, information, financial, and labor flows, as well as to develop an economic and mathematical model for evaluating the effectiveness of its implementation in order to enhance the performance of construction projects. Methodology. The methodological framework of the study is based on general scientific and specialized research methods. The methods of analysis, synthesis, system analysis, and process approach were applied to generalize the theoretical foundations of the integrated logistics strategy. The method of logical generalization was used to determine the essence of the integrated logistics strategy and its role in optimizing organizational processes in construction. Economic and mathematical modeling was employed to develop an integrated indicator for assessing the effectiveness of the logistics strategy. Comparative analysis and tabular modeling were used to evaluate the performance of traditional and integrated logistics approaches, while graphical modeling was applied to visualize the relationships among material, information, financial, and labor flows within the construction enterprise management system. Findings. The study substantiates the feasibility of applying an integrated logistics strategy as an effective tool for optimizing organizational processes in construction. A conceptual model of an integrated logistics strategy was developed to ensure the coordination of material, information, financial, and labor flows throughout the construction project lifecycle. An economic and mathematical model for evaluating the effectiveness of the logistics strategy based on an integrated performance indicator was proposed. The indicator takes into account resource utilization, delivery timeliness, the degree of logistics process integration, and organizational efficiency. The findings demonstrate that the implementation of the proposed approach contributes to reducing logistics costs, minimizing construction equipment downtime, optimizing inventory levels, increasing labor productivity, and improving the overall efficiency of construction project implementation. Originality. The scientific novelty of the study lies in the development of a conceptual model of an integrated logistics strategy for optimizing organizational processes in construction. Unlike existing approaches, the proposed model is based on the comprehensive integration of material, information, financial, and labor flows into a unified management system. Practical value. The practical significance of the obtained results lies in the possibility of applying the proposed integrated logistics strategy and the developed economic and mathematical model to improve construction project management.