THE ROLE OF SOCIAL MEDIA IN ENGLISH VOCABULARY DEVELOPMENT

Social media has become an influential factor in the development of English vocabulary, creating new opportunities for lexical innovation, language exposure, and informal learning. Platforms such as Instagram, TikTok, YouTube, Facebook, and X enable users to encounter new words, expressions, abbreviations, idioms, and slang through everyday digital interaction. These platforms accelerate the circulation of linguistic innovations and contribute to changes in the meanings and usage of existing words. This article examines the role of social media in English vocabulary development, focusing on neologisms, informal expressions, contextual learning, word formation, and intercultural communication. It also considers the educational benefits and potential challenges associated with social media use, including the spread of non-standard language, difficulties distinguishing formal and informal vocabulary, and the rapid disappearance of temporary expressions. The article argues that social media can serve as a valuable resource for vocabulary acquisition when learners engage with online content critically and combine informal exposure with structured language instruction.